The Company
Swan is a leading Bitcoin-only financial services company supporting individuals and companies throughout their Bitcoin journey. We hire passionate Bitcoiners who want to work with a self-motivated and fully distributed startup team.
The Role
The Head of Lifecycle Marketing is responsible for broad awareness efforts, new client acquisition, and new product and service cross-sell with current clients during an exciting phase of hyper growth. The ideal candidate will have a proven track record of building and scaling lifecycle marketing and client engagement in a high-growth startup environment, with a deep understanding of the financial services industry. The role is responsible for broad marketing across channels and marketing production including but not limited to communications, content, and social.
Your responsibilities
- Develop and execute a comprehensive demand generation and Go-To-Market plans to drive customer acquisition and cross-sell new services, in partnership with various teams
- Utilize customer feedback, customer interviews, and data to measure the effectiveness of marketing campaigns and make data-driven adjustments to drive growth
- Collaborate cross-functionally with Growth, Product Marketing, Product, Sales, and Client Services teams to align marketing efforts with business objectives
- Provide leadership for team leads, senior and junior individuals within the lifecycle marketing team, and serve as a mentor for others as needed
- Drive the cross-team Awareness + Pirate metrics in partnership with Growth, Product Marketing, and related teams
Skills and experience that will help you succeed
- 7+ years of marketing leadership experience in hyper-growth startups
- Hands-on experience with email marketing, marketing automation, social, content marketing, and various types of lead generation.
- Proven track record of leading go-to-market strategies for new solutions, ideally within the fintech industry
- Demonstrated ability to scale client acquisition and increase revenue growth
- Strategic thinker with a data-driven mindset
- Have a deep understanding of, and passion for, Bitcoin
- Excellent communication, presentation, and interpersonal skills
- Thoughtful and questioning
- Comfortable with contributing to projects outside of the ordinary scope of your role
Here’s a bit about our culture
- We’re a growing team: Fully distributed across the world, Slack and Huddles are huge here.
- We’re very flat: Leadership is desired and encouraged; we hire people who care about and use the product they are working on.
- We’re Bitcoiners: We find solutions that encourage Bitcoin principles. We are often involved in the Bitcoin community through writing, podcasts, conferences, open source projects, and time spent on Twitter to help educate the masses. We love Bitcoin, and it comes through in our daily chats, meetings, and actions.
