Overview

Rarible is looking for a brand strategist (with expertise in social media storytelling) to concept, produce, and execute marketing campaigns that align with Rarible’s goals of community building and brand recognition.

Key responsibilities:

    • Conduct primary research through social listening and direct interviews to uncover insights about Rarible’s audience and community
    • Work with VP of Marketing to develop messaging frameworks and marketing plans for key product explorations, launches, and campaigns
    • Lead projects, providing strategic direction to marketing and creative teams across all aspects of the production process
    • Identify challenges and opportunities for Rarible’s brand
    • Lead cross-functional ideation and brainstorming sessions

Skills & Qualifications

    • 5-6 years of experience in social strategy or brand strategy
    • Web3 native with a deep understanding and interest in crypto and NFT market
    • Comfortable conducting research
    • Experience transforming insights and human truths into groundbreaking brand campaigns
    • Ability to manage deadlines and work collaboratively in a fast-paced, highly dynamic environment
    • Please be able to provide a list of previously-run social handles OR portfolio of campaigns
    • Experience with NFTs is not required but a strong plus