Yuga Labs is a web3 company exploring big ideas in identity, ownership, utility, and interoperability to push the crypto and NFT space forward. As The Defiant recently said, “The story of Yuga Labs is one where the improbable has become reality in the blink of an eye.” Since debuting with our flagship collection Bored Ape Yacht Club in April 2021, we’ve created new IP for the ape ecosystem (Mutant Ape Yacht Club, Bored Ape Kennel Club), acquired other top collections (CryptoPunks and Meebits), and pulled off successful events (ApeFest) and partnerships (Rolling Stone). And we made both web3 and gaming history — the biggest NFT mint ever followed by a game demo with record-breaking synchronized player participation —  for our newest initiative, Otherside.

See you on the other side 🫡

Our Team

Creative is our product. It’s at the center of everything Yuga does. This team is made up of multidisciplinary designers, illustrators, 3D artists, writers, art directors, and creative directors who work across all of our projects.

Who We’re Looking For

We are hiring a Brand Strategist to join our Creative team. We have tons to do, building the future of web3, and we need help develop the brand positioning, visuals, and cohesiveness for several of our brand assets. You’ll be part of a multidisciplinary team that frequently defies what we thought was possible and is building the future of web3.

The Job

  • Create, maintain and improve new and existing brand identity and architecture systems.
  • Draft briefs that guide brand delivery and provide strategic direction to creative teams that inspires, drives brand cohesion, and enables cross-functional collaboration.
  • Generate fresh, inventive insights and formulate pithy briefs to direct creative thinking and promote action.
  • Ensure all brand activities including events, community projects and contests, merchandise, experiential events, etc. meet a consistent and elevated brand vision.

Your Skills

  • Strategy or planning experience from a brand-side company, agency, or consultancy.
  • Building, executing, and improving brand systems.
  • Experience using data, research, and culture moments to inform strategies and recommendations.
  • Poised and persuasive communication skills to diverse audiences.
  • Ability to zoom in and out, keeping sight of the big picture while going into the details.

What We Offer

  • Working with the best-in-class talent creating innovative technologies and bringing the forefront of culture to web3
  • Exposure to innovative technologies in cryptocurrency, blockchain technology, and game development
  • Collaboration with blue chip projects and AAA studios and partners
  • Great internal growth and development
  • 100% remote
  • Competitive compensation, benefits, and perks

Apply anyway.

We believe true innovation in web3 requires diversity in perspectives, experiences, and backgrounds. But historically marginalized groups are underrepresented in the space, not just as participants but as leaders and creators. Luckily, we — and every web3 company — have the opportunity to bake necessary process and mindset shifts into our company DNA from the early days.

To help build a web3 that’s diverse and inclusive, we strive to build Yuga’s workplace to be diverse and inclusive. Not just how we do things day to day, but who does them and who decides what needs to be done.

So if you’re excited about one of our roles but your resume doesn’t align perfectly with the job description, please apply anyway. If you’re enthusiastic about web3 but come from an industry you think is unrelated, apply anyway. If you’re a great thinker and doer, apply anyway. The fate of web3 kiiinda depends on it.