Overview

Job description

  • Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
  • Collaborates across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives
  • This role requires a brand publisher mindset: to create the content our audience is looking for and then to optimize the path to conversion
  • Editorial requirements include SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
  • Editorial calendar and organization workflows must be developed and managed.
  • Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. Good understanding of the main social media channels, which content and approaches work on each and why
  • Measurement and optimization of the program will be required on a regular and ongoing basis
  • Management of all creative resources including designers, writers, and other external agency relations
  • Integration of content programs with brand campaigns to drive brand to demand.
  • Executive presentations on the program approaches and present the results.

Requirements

  • BA/BS or equivalent working experience
  • Experience creating content for the web and growing a social audience
  • Editorial mindset that seeks to understand what audiences consume and how to create it
  • Ability to analyze and report on content and social performance
  • Experience with wordpress, Google analytics, and the top social channels
  • Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales