Overview

Kraken is one of the largest and most successful bitcoin exchanges in the world and we’re growing faster than ever. We’re looking for people who constantly push themselves to think differently and chart exciting new paths in a rapidly growing industry. Kraken is a diverse group of dreamers and doers, we truly believe our success depends on having both in spades. Join us and the movement to change the way the world thinks about money.

This is a fully remote job, US-based

The Copywriter is responsible for leading the development of original written content for websites, emails, digital media (SEO and PPC), banner ads, brochures, social media, print ads, video, radio, press releases, posters, and other direct response marketing materials. The position is also responsible for compiling, organizing and distributing best practice documentation, and staying on top of industry trends.

Responsibilities:

  • Lead the development of world-class marketing copy that captures the target audience’s attention and influences action/conversion
  • Provide oversight and edit content to ensure consistent quality, voice, messaging, and brand standards
  • Generate original and innovative ideas. Participate in brainstorm sessions to develop focused and testable messaging strategy for a variety of projects
  • Collaborate and communicate with the creative, marketing and digital media teams in content concepting, creation, promotion, measurement and refinement
  • Provide guidance to other copywriters and content managers, ensuring adherence to standards and in-house styles as well as correct use of grammar, punctuation, and spelling; clear up confusing and awkward writing; enforce parallel construction; correct citation errors or omissions; ensure Title IV compliance, address copyright, permissions, and plagiarism issues.
  • Understand the goals of Kraken and the voice of our partners
  • Possess a highly-functional knowledge of various style guides
  • Track best practices, stylistic guidelines, and communication preferences for Kraken
  • Maintain style guides, and procedures as necessary documentation for use throughout the company

Qualifications:

  • Bachelor’s degree or equivalent in English, journalism, marketing, or a similar field. Graduate degree is a plus. Five or more years of experience in education, marketing, journalism, publications, corporate communications, or editing
  • Experience within the tech industry
  • Knowledgeable about the cryptocurrency industry
  • Familiarity with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook), Google Docs/Drive, Adobe Creative Cloud, and similar software
  • Demonstrated critical thinking skills, decision-making, and problem-solving skills
  • Outstanding written and verbal communication skills
  • Strong attention to detail and accuracy
  • Ability to multitask
  • Eager to learn
  • Self-motivation
  • Proactivity
  • Customer service skills
  • Team player
  • Departmental collaboration for best practices
  • Documentation
  • Understand SEO/Social Inbound Marketing strategy

We’re powered by people from the around the world with their own unique backgrounds and experiences. We value all Krakenites and their talents, contributions, and perspectives.