You’ll have direct exposure to senior leadership, work cross functionally to improve ROI, drive KPIs, and increase company revenue

  • Develop and execute CRM strategies and communications in promotional, transactional, lifecycle, triggered and rewards-focused email and SMS campaigns to drive growth and win-backs
  • Create and update reporting for CRM communications and provide a weekly report of insights and performance
  • Own CRM KPIs, including email capture, deliverability, open rate, click rate, conversion rate, opt-out rate, revenue, as well as specific business goals around individual campaigns
  • Collaborate with relevant teams (Marketing, Content, Design, Product, Community and Ecommerce/Merch, CX and BI/Data analyst) on optimizing and enhancing the customer journey
  • Drive customer insights and optimize CRM strategies based on those insights
  • Scope new opportunities around automation, personalization, and data gathering
  • Partner with larger marketing and digital team to maintain digital marketing calendar, creating a cohesive brand marketing experience that works towards hitting new user and eCommerce goals
  • Conduct a multivariate testing roadmap (content, segmentation, subject lines) to continually improve marketing effectiveness and identify best marketing practices within each customer segment
  • Work with brand and creative teams to maintain the campaign calendar and ensure campaign assets are planned, completed and proofed in time
  • Manage the subscriber base and work with e-commerce and the paid marketing team to accelerate growth of the list while also maintaining high levels of data hygiene
  • Identify and troubleshoot any campaign performance issues, and drive successful resolution
  • Manage and optimize the loyalty program to drive customer retention and repeat purchases (Blaze)


  • 3-5 years CRM experience with proven ability to drive customer retention and increasing repeat purchase patterns
  • Excellent project management skills with a bias towards action against goals, on-time delivery, and operational excellence
  • Expertise in email marketing best practices, trigger-based lifecycle programs, compliance regulations (CAN-SPAM/GDPR), and deliverability
  • Proven track record of devising and developing CRM programs from the ground up
  • Deep analytical knowledge and experience reporting on campaigns, gleaning business insights, and doing data-based optimization
  • Ability to ideate new and innovative campaigns, while maintaining focus on meeting weekly and monthly targets
  • Strong team player and ability to collaborate cross functionally and drive consensus
  • Must have excellent problem solving skills and be a self-starter