Overview
ZenGo is looking for a Director of Marketing to lead its strategic and tactical branding and growth initiatives.
You will be working in a global environment with significant resources and collaborating with a world-class engineering, design, and product team.
Responsibilities
- Branding and strategy: Creating a world-class consumer brand from the ground up
- Product marketing: Working in close collaboration with Product to communicate ZenGo’s core value proposition to our target markets
- Content production: Writing thought leadership posts on a variety of topics; creating website, support and FAQ content; content localization
- Community management: Generating awareness and engagement through social media and industry chat forums
- Growth: Analytics, dashboards, attribution, ASO/SEO, marketing automation
- Market research: Running competitive analysis and monitoring, focus groups, and more
Qualifications
- 6+ years in a similar role in B2C
- Knowledge of the mobile app space is a must
- Perfect written and spoken English
- Fintech experience (bonus)
- Knowledge of crypto (bonus)