Overview

ZenGo is looking for a Director of Marketing to lead its strategic and tactical branding and growth initiatives.

You will be working in a global environment with significant resources and collaborating with a world-class engineering, design, and product team.

Responsibilities

  • Branding and strategy: Creating a world-class consumer brand from the ground up
  • Product marketing: Working in close collaboration with Product to communicate ZenGo’s core value proposition to our target markets
  • Content production: Writing thought leadership posts on a variety of topics; creating website, support and FAQ content; content localization
  • Community management: Generating awareness and engagement through social media and industry chat forums
  • Growth: Analytics, dashboards, attribution, ASO/SEO, marketing automation
  • Market research: Running competitive analysis and monitoring, focus groups, and more

Qualifications

  • 6+ years in a similar role in B2C
  • Knowledge of the mobile app space is a must
  • Perfect written and spoken English
  • Fintech experience (bonus)
  • Knowledge of crypto (bonus)