Overview

Blockstream was founded in 2014 by Dr. Adam Back and a group of fellow cryptographers and engineers passionate about Bitcoin and its potential to change the future of finance. Focusing on building fundamental Bitcoin infrastructure, Blockstream quickly grew into one of the leading technology power houses of the industry.

At Blockstream, we’re building solutions on Bitcoin that will disrupt the existing financial system. We imagine a world where individuals and businesses can easily access a global, permissionless system to secure their money, use it every day, and invest it or put it to work. In pursuit of our expansive vision, we’ve built a full stack of innovative products on top of the Bitcoin protocol, from layer 2 projects like Liquid and Core Lightning, to end user software and hardware wallets like Green and Jade. Our brand stands for innovation in the Bitcoin community, and we’re growing our team to accelerate the future. Come join us in our mission!

The eCommerce Operations Manager will have direct accountability for setting up, managing and driving growth on Amazon platforms worldwide with an emphasis on North America and Europe, but also including all other Amazon marketplaces and our DTC site. They will be responsible for the day-to-day management, support, and execution of activities required to maintain, grow, and deliver sales targets and related KPIs. You will execute marketing strategies, competitive analysis, and keyword research with a deep focus on our product categories on Amazon, which you will set up from scratch. This also applies to our DTC site.

You will be a key member of the Blockstream eCommerce team and will be responsible for managing activation, conversion, and lead all aspects of our DTC site and Amazon platform growth activity, driving sustainable results at or above plan. To achieve your goals, you will develop strategies and execute to rapidly iterate and optimize the onsite funnel and marketing tactics for Blockstream products in a highly competitive environment. You will own the P&L, Amazon inventory planning and shipment to Amazon Fulfillment Centers worldwide, manage customs declarations, country specific license requirements, location accounting support management, Amazon advertising, referrals, promotions campaigns,  SEO, language translations and customer support functions in cooperation with relevant Blockstream departments  and work cross-functionally to initiate and drive platform improvements.

What You’ll Be Doing (Responsibilities):

Within 6 Months

  • Register for and successfully set up Blockstream’s Amazon stores in US, Canada, Mexico, Germany, UK, Italy, France, Spain, Sweden, Netherlands, Poland and any other new EU markets
  • Setup all supporting systems needed to manage above: Local licensing requirements, local tax support, list all relevant Blockstream products on all platforms in local languages (where relevant), setup Amazon programs including promotions, advertising, referrals and others
  • Work with Blockstream to manage daily control of advertising cost of sales, profit, and spend and make data-driven strategy decisions across paid Amazon levers (Sponsored Product, Sponsored Brand, etc.)
  • Monitor Amazon keyword ranking, reviews ranking and implement measures for improvement
  • Launch new products on Amazon with A+ content, optimized for SEO, keyword performance, etc.
  • Assist with asset approval and earmark potential assets to use cross-channel on DTC site

Within 12 Months

  • Setup Blockstream Amazon stores in the remaining global markets including Australia, Brazil, Singapore, Saudi Arabia, UAE, Japan and others
  • Assume management of Amazon growth forecasting and marketing budget
  • Develop best-in-class strategy across paid Amazon channels including Amazon Sponsored Product, Sponsored Brand, etc.
  • Identify and apply strategies to optimize brand performance on Amazon, test new methods, improve ratings and listing traffic and amplifying highest return channels to grow business
  • Drive Amazon and DTC channel on path to profitability
  • Weigh in on new product development pipeline with Amazon performance in mind

What We Look For In You (Required Qualifications):

  • 3+ year(s) of experience of setting up and managing at all levels to the smallest detail level (listing products, understanding how to navigate Amazon ecommerce requirements by US, Canada and local EU countries) Amazon stores and brands in the US and EU.
  • Experience with Pay Per Click advertising – Amazon PPC is preferred
  • Experience optimizing advertising on Amazon such as Amazon Sponsored Product Ads, Sponsored Brand Ads, Display Ads
  • 3+ year(s) of experience helping brands grow on Amazon Seller or Vendor
  • Experience with Amazon e-commerce SAAS tools

Nice To Haves (Preferred Qualifications):

  • General knowledge of Bitcoin
  • Entrepreneurial and business development mindset
  • Broad experience of attribution modeling, website speed optimization, A/B testing, conversion management, sales journey optimisation
  • Confidence in developing and overseeing retail and eCommerce-focused digital marketing strategies
  • Knowledge of implementing digital marketing concepts such as PPC, SEO, social media, display and affiliate channels