Overview

Crypto.com, the pioneering payments and cryptocurrency platform, formerly known as Monaco, seeks to accelerate the world’s transition to cryptocurrency. Its MCO branded consumer financial services, including the MCO Visa Card, MCO Wallet app, and MCO Token embrace a vision of Cryptocurrency in Every Wallet™. Crypto.com is headquartered in Hong Kong.

About the role

We are looking for a Growth Marketing Manager to join our Marketing Team. You will be constantly identifying opportunities for new campaign ideas or growth initiatives, to scale up user acquisition and help achieve conversion KPIs down the business funnel. With each successfully tested campaign, it will be incorporated into the baseline campaign structure for scaling up. You should not be afraid to be experimental, but be willing work across functions to maximise the impact of tested campaigns. Being able to leverage data / analytics for insights and testing is key to success for this role

Responsibilities:

  • Paid: Execute marketing campaigns and other growth initiatives end-to-end: identify opportunities, design experiments and measuring framework, prioritise team resources, develop campaign strategy, oversee execution and analyze results
  • Organic: Identify growth opportunities through leveraging content / review / social media channels / SEO / ASO
  • Must have deep knowledge on ad networks / analytic tools and always be looking out for the latest updates / development applicable for campaign execution
  • Work with our Analytics team to define measurement metrics each campaign, articulate the success / learning of each campaign, develop ways to scale, and share learnings with key stakeholders
  • Take ownership of the acquisition KPI and be able to stimulate growth mindset among the team
  • Engage with key stakeholders across functions, e.g. product, development, data analytics, to get full understand of the product and operation, and stimulate cross functional collaboration

Requirements

  • 5 years’ experience in campaign management
  • Proven track record of successfully launching and managing marketing campaigns
  • A team player and self-starter that is comfortable working in a fast-paced environment, taking initiative with limited resources, and making data driven and decisions
  • Excellent written and verbal communications skills

Benefits

  • We offer an attractive compensation package working in a cutting-edge field of Fintech
  • Exploring and learning latest technologies through your work, including but not limited to: Big Data, Blockchain
  • Huge responsibilities from Day 1. Be the owner of your own learning curve. The possibilities are limitless and depend on you
  • You get to work in a very dynamic environment and be part of an international team
  • You will get to have involvement in developing a brand new product from scratch alongside with a talented team