Overview

Orca’s mission is to become the leading provider of on-chain financial primitives. We see a future where much of the world’s financial system is powered by ](https://docs.orca.so/new-orca-for-traders/master#what-is-the-difference-between-a-clamm-and-a-traditional-exchange)[DeFi, and we’re looking to hire a Head of Marketing to accelerate our progress towards that vision.

A successful candidate for this role will have an excellent understanding of all common DeFi primitives, including their strengths, weaknesses, and how they interact with each other. An in-depth understanding of Orca’s CLAMM product is particularly important. Detailed knowledge of the Solana DeFi ecosystem, including its history and its users’ preferences, is also required.

What you’ll do

  • Review and translate strategy into actionable marketing plans.
  • Own Orca’s Twitter account. Create targeted, relevant content that aligns with Orca’s brand and strategy.
  • Develop and implement Orca’s channel marketing strategy: rank channels, plan channel-specific initiatives, identify success metrics, and execute campaigns.
  • Collaborate across organizational functions to market product releases and amplify Orca’s brand.
  • Establish an analytics-driven growth culture by integrating data insights into every marketing decision and campaign.
  • Continue to expand Orca’s reach to new and existing DeFi users.
  • Begin to position yourself as a public figure for Orca. This could include speaking at conferences, appearing on podcasts, writing for industry publications, or other activities depending on your strengths and preferences.
  • Develop your leadership role, managing a Marketing team and budget.

What you’ll bring

  • Deep understanding of the culture of DeFi Twitter, especially within the Solana community.
  • Significant experience personally using Orca and other Solana DeFi protocols.
  • Track record of executing successful cross-channel marketing campaigns.
  • Ownership mentality: if you see a better way, you work with others to get it done.
  • Thought process that is both creative and analytical, with the ability to put yourself in the user’s shoes.
  • Ability to think big picture but also a willingness to get in the weeds and do the work.
  • Leadership potential to grow with Orca.

What we offer

  • Opportunity to shape Solana DeFi at an established protocol.
  • Competitive salary and ORCA token allocation.
  • Flexible work schedule.
  • Option to work remotely or from our office in New York City. Note: North American hours are prioritized for meetings.
  • Work alongside a global team of talented and passionate Orca contributors.