Overview
Orca’s mission is to become the leading provider of on-chain financial primitives. We see a future where much of the world’s financial system is powered by ](https://docs.orca.so/new-orca-for-traders/master#what-is-the-difference-between-a-clamm-and-a-traditional-exchange)[DeFi, and we’re looking to hire a Head of Marketing to accelerate our progress towards that vision.
A successful candidate for this role will have an excellent understanding of all common DeFi primitives, including their strengths, weaknesses, and how they interact with each other. An in-depth understanding of Orca’s CLAMM product is particularly important. Detailed knowledge of the Solana DeFi ecosystem, including its history and its users’ preferences, is also required.
What you’ll do
- Review and translate strategy into actionable marketing plans.
- Own Orca’s Twitter account. Create targeted, relevant content that aligns with Orca’s brand and strategy.
- Develop and implement Orca’s channel marketing strategy: rank channels, plan channel-specific initiatives, identify success metrics, and execute campaigns.
- Collaborate across organizational functions to market product releases and amplify Orca’s brand.
- Establish an analytics-driven growth culture by integrating data insights into every marketing decision and campaign.
- Continue to expand Orca’s reach to new and existing DeFi users.
- Begin to position yourself as a public figure for Orca. This could include speaking at conferences, appearing on podcasts, writing for industry publications, or other activities depending on your strengths and preferences.
- Develop your leadership role, managing a Marketing team and budget.
What you’ll bring
- Deep understanding of the culture of DeFi Twitter, especially within the Solana community.
- Significant experience personally using Orca and other Solana DeFi protocols.
- Track record of executing successful cross-channel marketing campaigns.
- Ownership mentality: if you see a better way, you work with others to get it done.
- Thought process that is both creative and analytical, with the ability to put yourself in the user’s shoes.
- Ability to think big picture but also a willingness to get in the weeds and do the work.
- Leadership potential to grow with Orca.
What we offer
- Opportunity to shape Solana DeFi at an established protocol.
- Competitive salary and ORCA token allocation.
- Flexible work schedule.
- Option to work remotely or from our office in New York City. Note: North American hours are prioritized for meetings.
- Work alongside a global team of talented and passionate Orca contributors.