Are you passionate about social media marketing? Do you get giddy at the thought of a perfectly SEO-friendly webpage? Are you data-obsessed? Do you thrive in fast-paced environments? If you want your next role to be one where you shape the social media and digital strategy for an industry-leading blockchain company changing the way money moves around the world, come join Ripple’s high-performance growth marketing team as our Senior Digital Marketing Specialist.

We’re looking for a highly motivated utility player to come on board as a Senior Digital Marketing Specialist to help drive engagement across our corporate social and digital channels among key audiences. The ideal candidate understands how to optimize content to drive organic interest and how to measure ROI across paid channels. This person is a storyteller and whiz with words, with a proven track record of turning complex ideas into compelling social and ad copy. In addition to managing Ripple’s social media channels, this role will be responsible for real-time social listening and analytics, bolstering this data to elevate impactful conversations and capitalize on key moments in time. Reporting to the Senior Digital Marketing Manager, the right person is also eager to jump into projects across the website, paid advertising, email and reporting.



  • Manage day-to-day activities and engagement across Ripple’s corporate channels
  • Develop a consistent voice, tone and personality across each individual social channel
  • Develop a long-term social media calendar for each of Ripple’s key audience groups and schedule content in advance, aligning closely with Ripple’s editorial calendar
  • Identify and build a follower and engagement growth plan driven by data
  • Work closely with our social listening agency to identify key moments to insert Ripple into the social conversation
  • Use social listening data to build action plans around rapid response and influencer activation, collaborating with comms and executive social lead
  • Partner with our events team to amplify Ripple’s presence and messaging at key events
  • Work with content marketing and marketing operations to develop paid social campaigns using the latest collateral

Website, Search and Display 

  • Partner with our design team to create compelling social cards, videos and imagery
  • Develop SEO strategy by creating keyword lists, updating web copy and monitoring organic search rankings
  • Help manage SEM and retargeting campaigns
  • Use Google Analytics to make recommendations for Ripple.com
  • Work closely with web team to improve website conversions


  • Use Pardot reporting and A/B testing to create audience-specific emails
  • Develop nurture streams


  • 5+ years experience in social media management, community management and/or digital marketing at a b2b tech company
  • A passion for social media, SEO and digital advertising
  • A doer with a history of being both strategic and execution-oriented
  • Excel at messaging complex concepts in a digestible, compelling way
  • Skilled at identifying compelling story angles and bringing them to life in clear, innovative and effective ways
  • Basic understanding of Pardot, Marketo or any other marketing automation system
  • Experience with Salesforce or another CRM
  • Experience using Google Analytics
  • Outstanding verbal and written communication skills with serious attention to detail and a commitment to excellence
  • Proactive, energetic and relentless in the pursuit of moving the needle
  • Analytical and data-driven, you enjoy making decisions based on the data in front of you


  • The chance to work in a fast-paced start-up environment with experienced industry leaders
  • A learning environment where you can dive deep into the latest technologies and make an impact
  • Competitive salary and equity
  • 100% paid medical and dental and 95% paid vision insurance for employees starting on your first day
  • 401k (with match), fully paid parental leave, commuter benefits
  • Generous wellness reimbursement and weekly onsite programs
  • Flexible vacation policy – work with your manager to take time off when you need it
  • Employee giving match
  • Modern office in San Francisco’s Financial District
  • Fully-stocked kitchen with organic snacks, beverages, and coffee drinks
  • Weekly company meeting – ask me anything style discussion with our Leadership Team
  • Team outings to sports games, happy hours, game nights and more!


Ripple provides one frictionless experience to send money globally using the power of blockchain. By joining Ripple’s growing, global network (RippleNet), financial institutions can process their customers’ payments anywhere in the world instantly, reliably and cost-effectively. Banks and payment providers can use the digital asset XRP to further reduce their costs and access new markets.

With offices in San Francisco, New York, London, Mumbai, Singapore, São Paulo, Reykjavík, Washington D.C. and Dubai, Ripple has more than 300 customers around the world.

Ripple is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.